Vins d’Alsace launch 2nd edition of the Millésimes Alsace Digitasting® following the successful 2021 world premiere. Trade show exclusively for wine professionals

2021 marked the first MILLÉSIMES ALSACE DIGITASTING®, the first“phy-gital” Wine Trade Show entirely organised by an appellation. 10,000 tasting boxes and almost 4,000 ‘visitors’ from a total of 55 countries. It was an ambitious move that paid dividends, with 97% of visitors surveyed at the end of the Show stating they would participate again.

2023 will see the highly anticipated return of his innovative tasting as Vins d ’Alsace recognises both the change in work habitsand the fact that this will allow more wine professionals to experience the region’s wines than reinstating the traditional biannual salon in Colmar. This digital format won’t replace in-person events, a number ofwhich will still be taking place in different countries worldwide, but has been designed to complement them.

The new 2023 edition of MILLÉSIMES ALSACE DIGITASTING® promises meaningful connections with fellow wine enthusiasts and more new discoveries than ever…

 Advanced technology

Samples are bottled in keeping with the care accorded to AOC quality wines and in line with the Alsace region’s winemaking specifications: wines are bottled in Alsace, in mini glass bottles in the traditional flute shape ofthe Rhine and closed with an airtight capsule. Each “mini flute” contains 3cl of wine, the ideal tasting sample size for a wine professional.

This unique technology was developed by DigiTasting® in 2021 with the help of lnstitut Français de la Vigne et du Vin (The French Institute of Vine and Wine) and independent laboratories, thereby guaranteeing the safe delivery and pre-servation of wines of an even greater quality.

 

 

What’s New for 2023?! 

New Dates: set fort he end of February 2023, the Show aims to seamlessly meetthe needs and calendar requirements of wine professionals. 

 A live masterclass across two compatible time zones: Taste 4 wines from a tailored “So Trendy” Tasting Kitillustrating 4 consumer trends. Led by 4 industry professionals:

- Romain Iltis: Meilleur Sommelier de France 2012 – Meilleur Ouvrier de France 2015

- Yves Beck: Author and Wine Critic – Switzerland

- Jenni Wagoner: Group Wine Director for ZUMA restaurants – USA

- Thierry Fritsch: Oenologist, Educator and Alsace Wines Specialist

 Many new producers added to the line-up! 

New, intuitive features to make the visitor experience run even more smoothly (simplified booking and time zone management, place your orders and book meetings right away, interactive map to locate winegrowers, new filters to refine your searches, etc…) 

And the DigiTasting® ‘Discovery Boxes’ are back, meaning each guest will be sent samples from 2 producers additional to those they have selected.

How to attend this year’s Millésimes Alsace DigiTasting® ?

#1 Register free of charge at www.millesimes-alsace.com (wine trade professionals only).

#2 Receive your registration details and personal codes.

#3 Explore the exhibitors and choose the producers whose wines you’d like to try.

#4 Choose and order your 5 Tasting Boxes (while stocks last) + DigiTasting® will automatically add your 2 ‘Discovery Boxes’ and your ‘So trendy’ Masterclass Kit (that’s 8 Tasting Boxes and 32 samples in total).

#5 Your Tasting Boxes will be delivered free of charge to an address of your choice so you can taste live during the Show.

#6 D-Day: Take part in the show via www.millesimes-alsace.com and taste your samples with the winegrowers who made them. You can also have virtual meetings with any other producer present at the Show.

#7 Join the ‘So Trendy’ Masterclass on the 27th February during one ofthe two available time slots, 10:00 or 17:00 (French time), or watch the replay at a time to suits you.

Order your Tasting Boxes between the 25th October 2022 and the 9th January 2023 (available while stocks last).

Sign up here: www.millesimes-alsace.com

Source: Millésimes Alsace DigiTasting®

Photo Credit: Millésimes Alsace DigiTasting®