The Alsace Wine Route is celebrating its 70th anniversary and to mark the occasion, the Alsace wine marketing board (CIVA) is launching a tour of vineyard sites called ‘Alsace rocks’. This tour will take place every Sunday from 23 April to 30 July 2023, and it is designed as an innovative experience and initiative that is halfway between a festival and touring tastings.

During the tour, Alsace winegrowers will welcome French and foreign visitors, both newcomers and experts, at 15 stages that are scheduled in 8 Haut-Rhin and 7 Bas-Rhin locations. Nearly 150 companies from the region’s wine industry will take part in the celebrations. Each stage will have a pop-up bar serving entirely local wines, with offbeat tastings, culinary events, and wine introductions. The event will also promote regional gastronomy, with the participation of several local chefs and restaurants for each date offering both street food and more elaborate dishes.

The marketing board has planned a musical atmosphere with a group of DJs and a chill & lounge area. It has made sure that all the sites can accommodate between 300 and 500 people. In keeping with the wine region’s CSR commitment, the organisers have planned to use electricity, recyclable materials, and furniture from recycling initiatives. They will also promote soft mobility and sensible drinking, as they did previously with their communications campaign at the end of the year.

Source:Vitisphere

Photo Credit; CIVA