Advertising shamelessly usurps the notoriety of Burgundy and the law of appellations. Widely broadcast on the airwaves, this advertisement from a hard discount brand does not hesitate to refer to Burgundy to promote an IGP Chardonnay.

"This Burgundy grape variety with hazelnut aromas... ». This is the slogan of a radio commercial that is currently running in a loop. The problem is that the hard discount brand behind this spot aims to promote an IGP Pays d'Oc wine, at a discounted price.

This reference to Burgundy, associated with a product that does not originate there, is a flagrant violation of the law of appellations of origin. This constitutes a clear misappropriation of notoriety and a desire to deceive the consumer.

Alerted by some of its members who thought it was a hoax while listening to national radio, where this advertisement runs in a loop during the holidays, the Burgundy Wine Committee has already mobilized its advice to provide a firm response to this reference to Burgundy for wines from another region. What's more, they are sold at a low price at a time when the French industry is facing a severe crisis.

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Advertising shamelessly usurps the notoriety of Burgundy and the law of appellations. Widely broadcast on the airwaves, this advertisement from a hard discount brand does not hesitate to refer to Burgundy to promote an IGP Chardonnay.

"This Burgundy grape variety with hazelnut aromas... ». This is the slogan of a radio commercial that is currently running in a loop. The problem is that the hard discount brand behind this spot aims to promote an IGP Pays d'Oc wine, at a discounted price.

This reference to Burgundy, associated with a product that does not originate there, is a flagrant violation of the law of appellations of origin. This constitutes a clear misappropriation of notoriety and a desire to deceive the consumer.

Alerted by some of its members who thought it was a hoax while listening to national radio, where this advertisement runs in a loop during the holidays, the Burgundy Wine Committee has already mobilized its advice to provide a firm response to this reference to Burgundy for wines from another region. What's more, they are sold at a low price at a time when the French industry is facing a severe crisis.

« We couldn't believe our ears. It's a shame! " protest François Labet and Laurent Delaunay, co-presidents of the Burgundy Wine Committee. "We have the feeling that there are no limits and that some people feel entitled to trample on all the rules. We cannot tolerate that the name Burgundy is used fraudulently in this way. We are currently working with our counsels to initiate all legal proceedings to put an end to this scandalous use of our collective reputation. This advertisement must be taken off the air immediately! ".

We couldn't believe our ears. It's a shame! " protest François Labet and Laurent Delaunay, co-presidents of the Burgundy Wine Committee. "We have the feeling that there are no limits and that some people feel entitled to trample on all the rules. We cannot tolerate that the name Burgundy is used fraudulently in this way. We are currently working with our counsels to initiate all legal proceedings to put an end to this scandalous use of our collective reputation. This advertisement must be taken off the air immediately! ".

BIVB