Paris Packaging Week turns 25 – A milestone year under the sign of innovation and celebration.

2026 is a milestone year for Paris Packaging Week. As we celebrate the 25th anniversary of the show, we embrace this new edition as a true celebration of creativity, innovation, and transformation. This year marks a pivotal moment where we celebrate the past while looking boldly to the future, with a fresh focus on the values that define our 2026 edition: ICONIC – Innovation, Creativity, Outstanding, Network, Inclusion, Celebration. These six pillars not only shape our vision for the year ahead but also reflect the evolving role of packaging in today’s society — to inspire, to connect, and to lead the way toward a brighter, more sustainable future.

Since the very first edition of PCD in 2001, Paris Packaging Week has been a catalyst for innovation and a vibrant space for forging connections. Over the years, the event has grown to unite five complementary shows, each bringing together the industry’s brightest minds, from leaders to designers to disruptors, across beauty, luxury, beverages, aerosols, and design.

But Paris Packaging Week is not just about sourcing. It’s about learning, renewal, and embracing the future. As a global platform for the packaging industry, it creates a dynamic space for dialogue, inspiration, and exchange, where new voices and emerging talent are celebrated through initiatives like the Future Leaders programme and a conference line-up of industry visionaries. Our ambition is to position Paris Packaging Week as a modern, dynamic, and inspiring event that engages decision-makers, drives innovation, and remains a key source of knowledge for the entire market. This is an industry that is constantly evolving, and we want everyone to be part of this exciting journey.

This year, the program will be richer and more exciting than ever before. The Pentawards Festival returns for its second edition, reinforcing Paris as the global capital of packaging design. We’re also introducing the Innovation Awards Gala Party, an exclusive evening to celebrate creativity and excellence in the heart of Paris. Alongside these highlights, new spaces such as the Refill + Reuse Zone and the Discovery Zone will showcase the future — from reusable packaging and refill stations to breakthrough start-ups, new materials, artificial intelligence, and smart packaging.

With more than 900 exhibitors and over 15,000 visitors expected from more than 100 countries, Paris Packaging Week 2026 promises to be an extraordinary gathering of ideas, trends, and opportunities. We look forward to welcoming you to Paris on 5 and 6 February 2026 for what will be our most inspiring and celebratory edition yet.

Five complementary trade shows, one global platform for packaging innovation.

ADF – Aerosols and Dispensing

The global meeting place for aerosols and dispensing, in partnership with the FEA.
ADF brings together buyers and innovators around technical excellence, sustainability advances and regulatory intelligence, attracting decision-makers from personal care, pharma, food, household, automotive and industrial sectors.

PCD – Cosmetics and Beauty

The reference event for perfume, cosmetics and personal care packaging since 2001.
The annual destination for R&D, marketing and purchasing teams from leading global beauty brands. It stands as the biggest and most renowned part of Paris Packaging Week.

PLD – Premium and Luxury Drinks

The essential event for packaging in wine, spirits and premium drinks. Launched in Paris in 2020, it is now a key destination where leading houses discover new technologies, explore design trends and meet top suppliers for bottles, labels, presentation packaging and more.

Packaging Première – Luxury, Fashion and Gastronomy

Introduced to Paris in 2023 after its success in Milan, Packaging Première spotlights exclusive packaging for fashion, jewellery, watches and fine food. It has become the destination for luxury houses seeking premium, bespoke solutions.

Pentawards Festival – Design and Creativity

For the second time in Paris, the Pentawards Festival celebrates packaging design and creative excellence with conferences, live content, world-leading agencies and 100 award-winning innovations from the Pentawards competition.

25 years of packaging innovation

Founded in 2001 with PCD, Paris Packaging Week has evolved from a dedicated beauty packaging event into Europe’s leading platform for primary and secondary packaging across aerosols, beauty, drinks and luxury markets. The show now brings together around 900 exhibitors across five renowned events: ADF, PCD, PLD, Packaging Première and the Pentawards Festival.

The anniversary will be marked at the Champagne Bar on Thursday 5 February from 17:30 to 19:30, a celebratory moment to reconnect and mark this milestone edition.