The message of the twelve historic Pfv cellars in the splendid Grand Palais in Paris. With the great fine wines that know no crisis.
Improving the quality of wine, but also of the environment, work and companies, to do better, however difficult, than what previous generations did, also thanks to great fine wines, rare and unique, which know no crisis: this is the philosophy that binds the great wineries of the Primum Familiae Vini - Pfv, the association that brings together the 12 wine-producing families of the oldest tradition and importance worldwide, with names of the caliber of Marchesi Antinori (Tuscany), Baron Philippe de Rothschild (Bordeaux), Joseph Drouhin (Burgundy), Domaine Clarence Dillon (Bordeaux), Egon Müller Scharzhof (Moselle), Famille Hugel (Alsace), Pol Roger (Champagne), Famille Perrin (Rhone Valley), Symington Family Estates (Douro), Tenuta San Guido (Tuscany), Familia Torres (Catalonia) and Tempos Vega Sicilia (Ribera del Duero). A vision confirmed, in recent days, in Paris, in the beautiful Grand Palais, in an evening of great wines and haute cuisine, together with the two-Michelin-starred restaurant Le Clarence, where the Pfv wineries paid homage to the "silent strength of family businesses" (as a WineNews online video will tell in the coming days). In a commercial landscape where it is estimated that only 16% of family businesses survive beyond the first generation, in fact, explains a note, "the Primum Familiae Vini - Pfv families presented themselves united representing over 2,800 years of combined history under one roof".
"We are the custodians of a glorious past, but we must never rest on our laurels: to honor our legacy - said Prince Robert of Luxembourg, president of Primum Familiae Vini and Domaine Clarence Dillon board - we must innovate for the future. Every generation carries a solemn responsibility: to leave their company – and, by extension, our world – in better shape than they found it. We understand the scale of this challenge in a changing world. That's why we created the Primum Familiae Vini Award: to support extraordinary families, like our honorees tonight, who embody these enduring values."
Among the protagonists of the evening in the Grand Palais in Paris, also the three companies that have won the three editions of the Prize to date, which, in each edition, assigns 100,000 euros in support of the awarded activities: Maison Bernard (Belgium), the oldest violin making workshop in Europe founded in 1868, Brun de Vian-Tiran (France), a specialist in noble fibers since 1808, and Tsutsumi Urushi Asakichi (Japan), master of traditional lacquer since 1909 (while applications are now open for edition no. 4 possible until March 31). And to ensure the future of this mission and support the award, Prince Robert of Luxembourg presented Pfv Generations Cases 2026, a limited edition produced in just 12 units per year, with the symbolic wines of the families, and which will evolve with each edition of the award, highlighting the savoir-faire of a winner and financing future awards. The first edition was created in collaboration with Brun de Vian Tiran, and houses the 12 emblematic bottles in the same wool that the Brun family helped save from extinction.
Prince Robert of Luxembourg
With the Primum Familiae Vini who, at WineNews, also underlined their optimistic vision, albeit in a complex framework, for the futureturo of the great fine wines. Those labels (few, in the world) of a great recognized and constant quality over time, and capable of telling territorial uniqueness and stories behind the bottles that, according to various producers, from Famille Hugel to Pol Roger, from Symington to Antinori, from Tenuta San Guido to Vega Sicilia, live different dynamics from those of the rest of the wine world. Because certain bottles, certain real rarities, will always have great admirers in the world, enthusiasts willing to recognize and pay for their value. Another reason why wineries such as those of Primum Familiae Vini, feel the responsibility to look to the future with optimism and with the desire to be an inspiration to improve the wine sector, in all its aspects, concrete and intangible.
Source: WineNews.it
